top of page

September 5, 2023  BACK

PA_Tech_Coast_Logo.jpg

This month, you might notice a slightly different format. In addition to a profile of Noria Water Technologies, we've got some other new sections, including upcoming events.


This Month's Contents
 

1) Companies Presenting
2) Companies in Due Diligence 
3) This Month's Profile - Noria Water Technologies
4) PA + ASN Calendar of Events - September 2023
5) Announcements (News & External Events)
 

1) Startups Presenting at Breakfast Meeting, Wed 9/6 - 7:00-9:30am

We had 5 companies presenting at our Wed 8/30 Screening Meeting and the following 2 companies received the most votes and will be presenting next Wednesday morning at the Valley Hunt Club, Pasadena and on Zoom.

COMPANY:         Phlex
CEO/Founder:    Marcin Cieslak, CEO - Orlando, FL

 

Phlex Swim brings swimming into the digital age, integrating cutting-edge AI technology into traditional training practices to revolutionize how we swim. With over 200,000,000 active swimmers worldwide, this sport presents a lucrative opportunity waiting to be explored. Unlike other sports, swimming has not seen the same level of innovation, creating a gap in the market. However, the popularity of swimming is on the rise, attracting more enthusiasts seeking innovative solutions to enhance their training and improve their technique.

COMPANY:        Limber Prosthetics
CEO/Founder:   Joshua Pelz, San Diego, CA

LIMBER uses digital design and 3D printing to bring affordable prosthetic devices to those in need. LIMBER is a medical device start-up that uses 3D scanning, digital design, and 3D printing to create accessible prosthetic care. Its patent-pending technology, the UniLeg prosthesis, is the world’s first prosthetic limb that is 3D printed in one piece. Using a B2B model, revenue is generated by selling the UniLeg to patient care providers. LIMBER’s mission is to get all amputees back on their feet with dignity through accessible prosthetic care.

2) Newly Funded Companies by Pasadena Angels

  • NuvOx, Tucson AZ,  focuses on diseases where hypoxia (lack of oxygen) plays critical roles. Hypoxia weakens effectiveness for cancer treatments and causes brain death in stroke. Their product is the first material to reverse tissue hypoxia. Carrying ∼ 1,000 x as much oxygen as liquids, it is injected IV and is fully synergistic with Standard of Care. On April 17, NuvOx received a $900,000 new grant from the National Institute of Neurological Disorders and Stroke (NINDS), part of the National Institutes of Health (NIH), through their Stroke Pre-Clinical Assessment Network (SPAN). On Sep 1, 2023 announced that their  Phase Ib/IIa Glioblastoma (GBM) trial results were published in Cancer Research Communications. https://www.pr.com/press-release/894791. The results from this trial has led to their current phase IIb GBM trial.
    NuvOx is raising $5M and will oversubscribe with $2M

 

  • iPourit, Lake Forest, CA provides a self-serve beverage technology and partners with operators to create an interactive, on-premise, self-serve beer and wine experience promoting consumer choice and sampling. This differentiated alcohol service model gives the operator freedom to offer more products, including premium / higher-priced products, in an environment where the patron has unencumbered access to create their own beverage tasting and pouring experience. The iPourIt solution has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for operators while enhancing customer satisfaction. The majority of this round is funded by TCA members across the OC, PA and LA chapters.

3) Noria Water Technologies Revolutionizes Water Treatment With Real-Time Monitoring

The first Noria was a paddle-driven water wheel built in Egypt during the 4th Century BC to use Nile River water for irrigation. Now, more than a couple millennia later, a Southern California-based startup named Noria Water Technologies is making it possible for water desalination and treatment plants all over the world to ensure that their (sometimes) multi-billion-dollar facilities are properly monitored.

The practice of water treatment, often using the Reverse Osmosis (RO) process, with a membrane (filter) often as thin as 200 nanometers, can seem arcane to the average civilian. We usually think about how much water is accessible, not about the quality levels. When we do consider that, it’s usually about drinking water.

10d20d3f-1e6d-1426-426f-21da4c7164b0.jpg

Noria's role in water desalination.

But there’s a lot more. Semiconductors make the world go round and require pristine water as part of the production process. Chemical buildup can ruin industrial equipment and destroy farm yields. Hospitals are surprisingly water quality-dependent. For all the technology in modern water treatment plants, until Noria, there wasn’t a good way to directly monitor the condition and performance of the membranes.

By the time it became apparent there was a problem, the desalination plants would need to shut down plant sections for maintenance and/or do extensive chemical cleaning. This is expensive, often requiring lots of labor, and taking the plant offline for an unacceptable period of time. There had to be a better way.

Enter UCLA Distinguished Research Professor of Chemical and Biomolecular Engineering Dr. Yoram Cohen. When he co-founded Noria in 2014, he’d already published many of his 280+ research papers and book chapters on water technology, separation processes, polymer science and environmental engineering. His technical background and reputation have allowed him to build confidence in Noria and to convince some of the largest utilities in the world to install Noria technology.

Normally, a startup needs to start with smaller early-adopters to build credibility, and then work their way up. Noria can boast of having its membrane monitoring systems in place in locations from Orange County to Alaska to Singapore to the Middle East. The OC plant purifies 130 million gallons per day. That’s enough for eight million people to take a shower.

There are three main components to Noria. The first is the physical monitoring equipment that monitors the status of the RO membrane via direct real-time surface imaging, in addition to monitoring flow, pressure, salinity, and temperature. The product is called RO-Spotlight™. When a membrane begins to show surface blockage, it’s detectable because the deposition of foulants (i.e., particles, biological foulants and mineral salt scalants) is observed via the imaging system of the RO-Spotlight™. Moreover, blockage of the membrane surface is also revealed when it either takes higher pressure to move the same output of water through the membrane, or there’s a lower treated water output for the same pressure.

Second, Noria combines its RO-Spotlight™ hardware with advanced software that allows plant personnel to monitor any of their locations anywhere in the world from their smartphone. There’s an important security element too. Water treatment facilities are always at risk of terrorist or hacker attacks. The Noria system bypasses the main control system and in no way operates any of the plant equipment. It’s a one-way information flow that allows Noria to relay conclusions and offer decision support.

Third, with the huge amount of data being picked up by the monitoring devices and pushed through the software, Noria is utilizing AI and Machine Learning for analytics purposes. This leads to the third component, Engineering Services. Calling on a team with more than 80 years of experience in the field and using a holistic approach that takes into account all variables, Noria is able to rapidly identify desalination plant operational problems and suggest process improvements.

6aca683f-d2c0-5823-cfc3-45da7ac53e96.png

So what’s next?

There are over 20,000 water desalination plants in the world and Dr. Cohen would like to see all of them deploying Noria’s membrane monitoring solution. Getting somewhere close to that goal requires a couple of things:
More capital to add the necessary people to speed up the rate of installations at large plants. Because Noria is already in the most demanding and sophisticated worldwide markets (Singapore, in particular, is at the apex), they’re able to rely on referrals to make sales. The water universe is small. Noria is already well-known and well-respected. They just need more capacity.

The other goal is creating a lower-cost monitoring system, one that would concentrate on alerts. It’s not a stretch for a billion dollar plant to commit to a $500,000 or a $1 million contract over 3 to 5 years. But what about a smaller RO facility, one that might have cost $100,000 to construct? They need a scaled-down monitoring solution.

For those micro-locations, a good example being the RO plant on every individual offshore oil platform, the sweet spot for quick approval is in the $5,000 to $15,000 range. If Noria can develop and deploy such a product, while also scaling up to cover more of the world’s largest plants, they’ll be able to make a huge contribution to worldwide water security and sustainability.

2500 years ago, the Noria water wheel used technology to provide sustenance and food security. The more things change, the more they stay the same.

4) PA + ASN Calendar of Events - September 2023

Tue 9/7 ASN Screening + Education Session on SAFEs, 9:00am to 10:30am,  Registration Link
  • Companies pitching: NearWave, To the Market and Limber Prosthetics
  • 30 minute Panel on SAFEs:  Ron Weissman (Band of Angels), Bob Delean (Arizona Tech Investors) and DC Palter (TCA)
Tue 9/19 Pre-Screening Panel #1, 8:30am to 9:45am
Tue 9/19 Pre_Screening Panel #2, 10:30am to 11:45am
Wed 9/20 Pre-Screening Panel #3, 8:00am to 9:15am
Wed 9/20 Pre-Screening Panel #4, 10:00am to 11:15am
Thu 9/21 ASN Trending Thursdays, 9:00am - 10:30am, Registration link
Wed 9/27 Screening Meeting, 8:00am to 10:00am, zoom link
Wed 10/4 Company Evaluation Breakfast Meeting, Valley Hunt Club 7:00am to 9:30am, + zoom link

5) Announcements (News & External Events)

Date: Wednesday, September 6, 2023
Time: 8:00am PDT 
Location: Webcast

RSVP

Register today by clicking here

 


Speakers:

  • Sean McKee, National Sector Leader, Public Investment Management, KPMG

  • Matt Giordano, Partner, Asset Management, KPMG

  • Laurence Godin, Principal Advisory, Financial Services Regulatory & Compliance Risk, KPMG


The US Securities and Exchange Commission (SEC) recently finalized its new rules and rule amendments that will require reform and compliance changes within the private fund industry. Designed to provide greater transparency to investors regarding the full cost of investing in and the performance of private funds, these amendments are significant in scope and will require changes across the industry.

Join us as we discuss these new regulations and the effect they will have on the compliance requirements for private fund managers.


 

From PA Sponsor KPMG

b26a37e4-84ba-80e8-f40d-eb42a61e06f7.jpg

Date: Wednesday, September 6, 2023
Time: 8:00am PDT 
Location: Webcast

RSVP

Register today by clicking here

 

Speakers:

  • Sean McKee, National Sector Leader, Public Investment Management, KPMG

  • Matt Giordano, Partner, Asset Management, KPMG

  • Laurence Godin, Principal Advisory, Financial Services Regulatory & Compliance Risk, KPMG


The US Securities and Exchange Commission (SEC) recently finalized its new rules and rule amendments that will require reform and compliance changes within the private fund industry. Designed to provide greater transparency to investors regarding the full cost of investing in and the performance of private funds, these amendments are significant in scope and will require changes across the industry.

Join us as we discuss these new regulations and the effect they will have on the compliance requirements for private fund managers.


 

Startup UCLA 2022 Summer Accelerator Demo Day

https___cdn.evbuc.com_images_334074109_39239517250_1_original.20220811-224724.jpg

Join us for the 11th Startup UCLA Summer Accelerator Demo Day!
DATE: September 7, 2022, 6PM-9PM, PDT
LOCATION: Covel Commons, Grand Horizon Room at UCLA + Zoom
Register here:

https://www.eventbrite.com/e/startup-ucla-2022-summer-accelerator-demo-day-tickets-400980432267


Please note this is a hybrid event – a Zoom Webinar registration link will be posted to this Eventbrite in the coming weeks for those who wish to attend virtually.
After 10 weeks of intense preparation, Startup UCLA’s 2022 Summer Accelerator teams will be showcasing their startups to the UCLA and greater Los Angeles communities on September 7th. Don’t miss your chance to see UCLA entrepreneurs pitch their latest innovations.
Summer Accelerator 2022 Startups:

  • 3D Architech

  • Geothara

  • Hussle

  • The Kawa Project

  • Mindset & Milestones

  • PREPARE

  • SmartBooks

  • Wizard AI

Landmark TCA Joint Forum, October 12, 9:00am to 1:30pm PDT. [Virtual]. Details and registration to follow soon.

Save The Date - Friday, October 13, 2023, 9:30 - 1:00pm PDT.  
Los Angeles Cleantech Incubator - LACI
pasted image 0.png
pasted image 0-1.png
Save the Date : Tuesday, October 24, 2023 - 8:30-9:30am PDT [Virtual]Crossing the Chasm 3.0  by Michael Eckhardt, Chasm Institute


Webinar hosted by Pasadena Angels
3 Key Questions that should be answered - before you launch your next product in 2023 - 2024. For founders+investors+start-up teams in both new tech ventures and growth companies. Webinar will provide advice on how to accelerate + scale to profitable growth - useful for investor due diligence and ongoing advice.

Past Issues:

  • June '23: RealKey with Christopher Hussain

  • May: Terry Kay

  • April: Irrigreen (Shane Dyer) and Mandy Wang 

  • March: EventHub (Michael Bleau) and Don Hall

  • Feb: Everyset (EB, Ebrahim Bhaiji) and Richard Chino

  • Nov '22: Cactivate (Wentao Xiao) and Gene Stein 

  • Oct: C360 Technologies (Evan Wimer) and Kenji Funahashi

  • Sep: Woody Sears (Autio) and Mike Krebs

  • Jul: Open Sesame (Steve Lyons) and James Schaefer 

  • Jun: HavenLock (Alex Bertelli) and Anil Jha

  • May: Discotech (Ian Chen) and Gary Awad

  • Apr: Sashee Chandran, Seatrec and Susan Marki

  • Mar: Yezin Taha, Spine Align and Jamie Bennett

  • Feb: Phoenix Gonzalez, Repurpose and Marcus Filipovich 

  • Jan: Ksenia Yudina, BeTheBeast and Larry Uhl 

  • Nov '21: Roy LaManna, TotSquad and John Keatley

  • Oct: Dr. Chorom Pak of LynxBio and former president Al Schneider

  • Sep: Luk Network, Brandon Cavalier and Nancy Dandridge

  • Jul: Electrum, Jose Gomez and Julie Pantiskas

  • Jun: Ready, Set, Food, Dr. Mirianas Chachisvilis and Joseph Pitruzzelli

  • May: MagicLinks, Christopher Hussain and Janice Orlando

Thanks...

Interested in becoming a Pasadena Angel? Click here:

https://www.pasadenaangels.com/becomeanangel

Interested in volunteering for the Pasadena Angels? Help needed from qualified college students in business analytics. Please click here: https://www.pasadenaangels.com/volunteer-application

To receive our monthly newsletter going forward, join our mailing list.

We hope you enjoyed this edition of the Pasadena Angels Monthly Newsletter. Any suggestions for future pieces, questions or comments? Please email me at dave@veritasri.com

Dave de Csepel
Chairman, Pasadena Angels

Copyright © 2022 PasadenaAngels, All rights reserved.

bottom of page